Over the past two years every major fashion brand has done a digital fashion drop, from Gucci’s NFTs to Balenciaga’s foray into Fortnite. Yet, in spite of this “mainstream adoption,” many consumers and creators disregard digital clothes, perceiving them as counter to the values of their traditional counterparts. With her new digital fashion platform DRAUP, Daniella Loftus is endeavoring to change these conceptions. Proving that despite digital fashion’s scalable, automated and accessible nature it can still possess the craft and covetable nature of its physical counterparts. With a steadfast mission to optimize the value of digital fashion for both consumers and creators, Loftus shares exclusive insights on key industry terminologies, the future of this burgeoning industry, and its impact on widespread adoption-- from the consumer to the creator.

Hosted & Produced by Julia Pepper

Supported and Distributed by Melissa Henderson

Collectors of this post will gain exclusive access to the Digital Fashion Glossary by Violet Verse.

Dear Lens fam, what is the Future of Social for you?

At t2, we believe the future social networks should revolve around our values, not just what grabs our attention. We want to foster meaningful connections with others, share what helps us achieve our goals, and enjoy articles that empower us.

We have witnessed how the Lens community celebrates genuine creativity and friendship. We believe our values and mission align closely with those of the Lens community. So, we are excited to bring a new type of writing and reading platform to @lensprotocol, starting with our manifesto. manifesto.t2.world

⏳ If you are on board with this vision, sign the Manifesto with your value propositions and complete all steps. You will receive a personalised card to showcase your values and early access to the t2 alpha product.

If you are a writer, follow us and comment below with your favourite piece of writing by you. We will follow back!