From the desk of Violet:

Earlier this Month, I stood on a stage at International Music Summit Dubai, speaking to creators about innovation, blockchain, and the future of creative economies. It was one of those moments that made me pause—a quiet reminder of how far I’ve come and how much more I want to do.

Dubai itself is a reminder of what’s possible when you take risks. This city isn’t just a destination; it’s a vision brought to life—a place where ambition is welcomed, where culture and creativity are evolving, and where entrepreneurship feels like an open invitation.

It made me reflect on why taking risks as a young woman in business is so important.

Risk is how you grow. Risk is stepping into the unknown, raising your hand, or saying yes before you have all the answers. It’s booking the flight, speaking on the panel, or walking into the room where you feel like you don’t belong (but actually, you do). It’s pushing past that voice of self-doubt because you know there’s something on the other side.

Here’s what Dubai taught me about risk-taking last week:

1️⃣ Culture thrives on bold ideas.
The MENA region is brimming with potential. From the 2030 vision to integrate fashion, art, music, and tech into everyday life, to the innovative ways businesses are embracing blockchain, it’s clear that big ideas have room to grow here.

2️⃣ Entrepreneurship is for the brave.
Every founder I met shared a hunger for innovation. They weren’t afraid to pivot, adapt, or completely rebuild their strategies to chase something bigger. It reminded me that the best ideas come from being willing to leap before you’re “ready.”

3️⃣ The music scene is otherworldly.
It’s not just the beats or venues—it’s the community. Cities like Radiyh are carving out space for creativity to thrive, a reminder that risk can build entirely new industries, even if the culture is still being modernized.

4️⃣ Crypto is thriving because of openness.
Dubai’s position as a global crypto hub didn’t happen by accident. The government took risks by prioritizing this industry, creating systems that make it easier to build, connect, and innovate.

5️⃣ Adversity fuels resilience.
COVID-19 hit us all differently, but in Dubai, it gave rise to the creator economy. In a tourist-driven city, creatives found ways to make a living and thrive, showing that risk and reinvention often go hand in hand.

As young women in business, we owe it to ourselves to take risks. To bet on our dreams before anyone else tells us no. To make our own table, when the other table doesn’t reflect us, to walk through doors we weren’t invited to and stay long enough to prove don’t just belong; we are the vibe. To remember that even when it feels like we’re falling, we’re actually building wings.

Because the truth is, every opportunity I’ve had—from speaking on stages to growing with cross chain protocols—has come from a risk I almost didn’t take. And I want to keep taking them, again and again.

If you’re standing on the edge of something uncertain, I hope you take the leap.

🌵🏝️