It's more likely be triggered by ETFs as money will flow into the space. When more money flows in, more attention follows and Web 2.0 giants are all going to rush into Web 3.0 just like all big financial institutions rushing into BTC ETFs, which means many existing popular apps with massive user base and good UX adopting Web 3.0, which will likely mark the top of the next bull market. I don't think crypto native apps are going to be able to overtake the Web 2.0 giants yet but it is highly probable that these will integrate Web 3 features like crypto wallets, social graphs (Lens), Identities, NFTs etc.