That's the impression I got, that's the impulse I got. For a few years now I've been seeing ‘advisors’ to artists, telling them what to do and how to do it so they can succeed. I see different courses: how to create content for social media, how to write emails to journalists, how to create a landing page, how to use marketing automation, how to book gigs. There are millions of music industry conferences, and at the end of the year a top 10 streaming song: Michael Jackosn, Fleetwood Mac, Beatles and Pinkf Floyd, and of the new artists Ed Sheeran and Taylor Swift, maybe even Ariana Grande and Beyonce.

Are these courses not working?