As a Creator, is there really a way to create a devoted user base and discover your audience's true interests?
Leading educators like Blocmates and Subli found a way to do it
Read our latest article in the first comment to learn more about Blocmates LARP program and Subli's Optimism quests outcome
By integrating Web3 tech into their marketing strategies, they are unlocking higher engagement rates and enhanced CRMs!
Web3 marketing is changing, and so should your strategy.
We listened to our partners and shipped a ton during this summer.
• Analytics Suite:
Anyone can now analyze campaign participants’ wallet behavioral data, explore the impact of growth initiatives on dApp usage, and get protocol-level insights such as DAU, CAC, and retention rates
• SDK and Widget:
Enhance user retention and provide a seamless user experience by embedding customizable quests directly onto your website.
• Follower-Based Rewards:
In response to the changing X algorithm, we've introduced an innovative approach to social media engagement. Social media task farming no longer leads to virality. Instead, use our impression or follower-based compensation model to boost distribution
• On-chain Raffles and FCFS:
Distributing ERC-20 tokens early on, helps increase participation by order of magnitudes. Raffles and 'first-come, first-serve' approach serve as the ideal mechanisms to rapidly generate word-of-mouth buzz
These powerful features have been designed to efficiently engage users, optimize campaign distribution strategies, and gain insights into marketing investments
Finding users during a bear market is like looking for a needle in a haystack 📌
But Friend Tech, Premia Finance & Unibot have excelled in amassing attention & quickly augmenting their product adoption
📖 Read more about how they did it in our blog:
landing.tideprotocol.xyz/post/case-study-how-to-acquire-web3-users-in-a-bear-market
Why is Magpie protocol using our Dynamic NFTs program to engage its community?
• Data-driven SBTs: NFTs track users' on-chain activity & change accordingly
• Better UX: No need for users to swap between platforms, keep them on your dApp
With Tide Web3 marketing analytics suite, growth teams can now:
• Analyze behavioral data of campaigns participants’ wallets
• Explore the impact of growth initiatives on dApp usage
• Get insights on protocol-level metrics (DAU, CAC, retention, etc)
medium.com/@Tide_web3/announcing-tide-web3-marketing-analytics-suite-fdeb7ace48c8
We are glad to announce we have been awarded by Optimism Foundation with a grant! 🔴 🔴
We will distribute the resources in a data-driven way to authentic, active users interacting with the Projects of the ecosystem.
🌊 A new Tide of growth is rising on Optimism!
Contact us if you are a Project based on Optimism and interested in being part of this program.
Discover Tide & Layer3 key distinctions❗
Tide is a self-service platform to engage users with a certified on-chain activity leveraging analytics & data
Layer3 is a dApp discovery platform to engage web3 beginners through gamification mechanisms
What are the core differences between Tide and Zealy? 🤔
Tide excels in incentivizing on-chain activity, Sybil protection & growth analytics
Instead, Zealy shines with its emphasis on social media quests & gamification
📖 Read more about it in our blog:
medium.com/@Tide_web3/tide-vs-zealy-af4eae3ec7ab
Don't miss our Surfing on Web3 episode featuring @subli_defi.lens!
We will be discussing community growth, incentives mechanisms & web3 marketing in the Optimism ecosystem
Make sure to tune in on Friday at 10 AM UTC / 12 PM CEST
Decoding Dex Users: Acquisition Channels, Migration Patterns, and Lifetime Value
With @uniswap.lens v4 around the corner, decentralized exchanges need to find ways to stay relevant and grow their communities
• What are the acquisition channels that actually work?
• Are DEXs users loyal?
• What is DEXs users customer lifetime value?
We interviewed 100 sophisticated DEXs users through a Tide campaign.
Read the article to know our findings: medium.com/@Tide_web3/decoding-dex-users-acquisition-channels-migration-patterns-and-lifetime-value-1168eb815623