Recently, the surrounding area of Xicha refrigerator stickers has become popular, with a large number of exchange and purchase stickers for city refrigerators appearing on social media platforms. This has led to the phenomenon of netizens inviting people to drink across cities and reselling second-hand products, and even the price has been fried to 100 yuan.
It is understood that the city refrigerator sticker is a peripheral product launched by Xicha in July last year, used as a gift within the opening deadline for new stores. Currently, there are nearly 200 models available.
Regarding this, Xicha responded that it is not recommended to collect Xicha City refrigerator stickers through unnecessary means such as high price acquisition. It also stated that measures have been taken to facilitate people to obtain their favorite Xicha City refrigerator stickers from official channels, and will promote five certain models to encourage travel.
The biggest problem currently facing NIO is the imbalance between revenue and expense growth. In 2022, NIO's revenue increased by 36%, but its intermediate expenses (including funds spent on research and development, sales, and operation of power plants) increased by 84%, resulting in NIO's losses significantly increasing to 14.56 billion yuan.
Compared to NIO, Xiaopeng and Ideal have a better balance of income and expenses. In 2022, Xiaopeng Automobile's revenue only increased by 28%, but its intermediate expenses also increased by only 26%. The revenue of Ideal Automobile increased by 68%, and the intermediate expenses increased by 84%.
The biggest problem currently facing NIO is the imbalance between revenue and expense growth. In 2022, NIO's revenue increased by 36%, but its intermediate expenses (including funds spent on research and development, sales, and operation of power plants) increased by 84%, resulting in NIO's losses significantly increasing to 14.56 billion yuan.
Compared to NIO, Xiaopeng and Ideal have a better balance of income and expenses. In 2022, Xiaopeng Automobile's revenue only increased by 28%, but its intermediate expenses also increased by only 26%. The revenue of Ideal Automobile increased by 68%, and the intermediate expenses increased by 84%.
Recently, Li Bin, founder, chairman, and CEO of NIO, stated at the China Electric Vehicle Hundred People Conference Forum (2023) that NIO is currently actively laying out charging piles, and the installation of 500kW ultra fast charging piles has begun. The arrival of the era of high-power charging piles means that the effort of "one cigarette" can solve consumers' "charging anxiety".
According to Frost Sullivan data, the overall market size of instant tea beverages in China reached 120 billion yuan in 2020. In the past few decades of development, China's ready to drink tea has gone through two stages: carbonated tea as the main beverage and sugar flavored tea as the main beverage, and has produced phenomenal large single products such as Kangshifu Ice Black Tea and Unified Green Tea.
However, since 2014, due to the increasing demand for healthy diet and other factors, the sales of ready to drink tea, mainly containing sugar tea, have started to decline. According to Euromonitor data cited by Xinda Securities in its research report last year, the average annual compound growth rate of retail sales in the instant tea market from 2014 to 2021 was -3.9%.
The latest VIA (Vehicle Inventory Alert Index) survey by the China Automobile Distribution Association shows that the inventory alert index of Chinese automobile dealers in March 2023 was 62.4%, above the boom and bust line, indicating that the automobile distribution industry is in a recession zone. Due to significant fluctuations in terminal prices and a strong wait-and-see sentiment among consumers, although the customer flow of dealer stores has significantly increased, the order and transaction rates have not significantly increased, and inventory is difficult to convert into cash flow, resulting in a downward trend in dealer profits.
In the context of sluggish new car sales, the "contribution" of after-sales business to the overall profitability of dealers will be more prominent. Transform the after-sales service concept, design customer experience scenarios based on process standards, attach importance to the customer experience experience experience of each after-sales scenario, provide high-quality customer service, thereby stabilizing the base customers and driving the profitability of after-sales business.
In after-sales service, customer entry scenarios and service response techniques can be summarized as follows
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