Hey Orb fam, I have backup turned on this device. I got a new device and I can't seem to restore my account. Please any ideas?
How does going Degen feel?
Find out: medium.com/@OnyekaEkwemozor/maybe-degen-now-lets-find-out-613ae41f0139
SEO for Web3 projects(How to do it right👇)
SEO stands for Search Engine Optimization.
It means writing content to rank when keywords are typed on different platforms, including search engines(Chrome browser), social media platforms(Tiktok, X), and forums (Reddit).
But let's focus on blogs.
Writing blog content to rank on search engines is an organic way to drive global traction.
Why?
✅️ It's free.
✅️ It's inbound.
✅️ It's has global reach.
Proof that it works👇
Binance enjoys up to 3 million traffic on average via search: medium.com/blockchain-biz/web3-marketing-how-blockchain-firms-are-doing-it-all-wrong-89226997c646
And you can benefit from it by following these steps:
--> Know your audience.
This will form the basis of the content you write. Broadly, web3 audiences are categorised into two.
-
Crypto natives (been in crypto since 2017 or more, seen different market cycles, open to risk, used to technical jargons and heavy on information)
-
Crypto newbies (came into crypto anywhere from 2020 till date, covers the minority like women, Gen Zs, institutions, Developers migrating from Web2. They are often risk averse, not used to technical complexities and heavy on education).
--> Start a blog.
This is often overlooked by Web3 projects. Their website has everything but a blog.
You can't do SEO effectively without a blog. And if you're still in early development, opt for a domain/blog setup instead of blog.domain.
Domain/blog allows you share website traffic and link juice with your website without much heavy lifting.
Blog.domain will cause search engines to treat your blog as a separate website. So, you'll have to do double SEO work to get your blog and website to rank.
--> Do keyword research.
SEO is free traffic. But traffic only comes with relevance.
Writing on blogs with no search volume doesn't do much for your Web3 project.
Invest in good SEO tools like Semrush, Ahref, Ubersuggest, Moz.
Identify keywords with the right search intent and volume.
As a rule of thumb, volume should be between 50-1000. Search intent should also be aligned with your brand.
For example, a crypto news website should aim for keywords with informational search intent. (Best DePin Projects in 2024)
A consumer dApp should aim for keywords with educational/transactional search intent. (How to Use a DaaS DePin)
A Crypto asset management firm should be heavy on informational search intent. (State of DePin on Solana)
--> Create content for the buyer’s journey.
Buyer's journey are the routes a potential user takes to convert.
It covers four levels: awareness, consideration, decision and advocacy.
SEO helps with awareness and consideration.
The more you answer their problems via search, the more users identify with your brand.
The better the quality of your content, the more they trust + consider your product.
Stay tuned for part 2🔔.
==) Need a marketing strategist for your Web3 project? Shoot me a direct message.
Gm Orb community.
Today, I'm uploading a blog
Taking courses
Engaging communities
What about you?
There are two big Web3 marketing problems: Activation & Retention.**
**
Projects launch.
Run campaigns to attract new users.
Announce the milestone.
Then go quiet.
The day-to-day struggle becomes activating and retaining "said" new users.
If you struggle with this, save this post.
In marketing, growth is in phases:
--> Acquisition (getting new users)
--> Activation (closing the trust gap)
--> Retention (returning users)
--> Referral (customer loyalty)
--> Revenue (making profit)
The buyer’s journey is not always a straight line too.
For example, family and friends try to support you. (Straight to revenue)
Marketing campaigns convert users(acquisition level) or make them affiliates(Acquisition to Referral).
But to grow, you need to close the trust gap and retain users.
Here's my advice for activating and retaining users:
✅️ Use community as a strong channel.
Engage often with your community.
Ask for feedback.
Launch campaigns tied to instant conversions.
Increase points/rewards for returning users.
✅️ Start content marketing.
Don't be hurried, churning content out with AI.
Do keyword research, and use social listening tools to mine user pain points.
Curate resources addressing these problems and make available via distribution channels.
Maintain a strong gap that your product can perfectly fill.
✅️ Do competitor research.
Don't sweat the small stuff. Your competitors have faced similar challenges in the past.
Study the big players; how they engage, post cadency, post time, community activities.
Try as many as possible till you find marketing fit.
Did this help?
Let me know in the comments👇.
==) Need a marketing strategist for your Web3 project? Shoot me a direct message.
Portfolio: beacons.ai/onyekaekwemozor/web3
#web3marketing #web3marketer
