Great question, ads aren’t that big of a problem. In fact I would love to see ads that are more collabs or brands that are hard to find otherwise online, shared to me by someone in my network. Also that the ad/amplification revenue goes directly to the user and shared across all participants including the apps. What currently feels challenging is the user experience on internet on webpages that rely on advertising. I need to click close multiple popups and scrolling isn’t responsive since the sites are loading countless ad trackers