Web3 social platforms are on the verge of disrupting traditional Web2 social platforms by addressing their shortcomings. But how are they doing it? To answer this question, Research Analyst @allyz.lens delves into user behavior and engagement on one of the leading social graphs, @lens_protocol.lens

In case you're not familiar, Lens Protocol is a smart contract social graph built on Polygon that empowers creators to own their Web3 identity, data, and connections. What sets this platform apart is the competitive nature of the various apps on top of this social graph.

To stand out in this ecosystem and attract users, developers need to create the most innovative and useful applications. Many Lens Protocol applications, including @lenster.lens, @phaver.lens, and @orbapp.lens have done just that, experiencing a significant increase in daily active users and engagements.

However, while engagement serves as a critical indicator of health and adoption, Lens Protocol's engagement features have some nuances not typical of Web2 social platforms. These features include posts and comments that are user-owned and stored within a ProfileNFT, collects that are a method for creators to earn revenue also stored as an NFT, mirrors that are similar to an RT with potential use case for advertising, and more.

But the primary distinction between Web2 and Web3 social apps lies in the interoperability of Web3 apps. Web3 apps enable seamless connection to any front-end application on the social graph, which is crucial for the success of a social ecosystem. The dynamics of user interactions within an ecosystem can be understood by analyzing network graphs. If you're interested in learning more about Lens Protocol's network graph, influential applications, user behavior, user retention and migrations, and what lies ahead, check out the full enterprise report from @allyz.lens. It's a must-read for anyone interested in the future of social media.
bit.ly/40U26Uo