"The hardest thing to see is what is in front of your eyes." Johann Wolfgang von Goethe
"The hardest thing to see is what is in front of your eyes." Johann Wolfgang von Goethe
Price and value aren't always the same: Don't pay too much
"Lose money for the firm, and I will be understanding; lose a shred of reputation for the firm, and I will be ruthless." Warren Buffett
Invest in companies you believe in.
"It's far better to buy a wonderful compant at a fair price than a fair company at a wonderful price."
Warren Buffett
Go long.
"[Our] favorite holding period is forever. We are just the opposite of those who hurry to sell and book profits when companies perform well but who tenaciously hang on to businesses that disappoint. [American investor] Peter Lynch aptly likens such behavior to cutting the flowers and watering the weeds." Warren Buffett