#LayerZero #Test_net

✔️CashmereLabs Testnet

🎮Discord discord.gg/2mTkPq84

🖼Early Adopter NFT zora.co/collect/0x3a40312a1c376aecf855ef784371d1fb1aa2d25d

🟢Early Adopter OAT galxe.com/cashmerelabs/campaign/GCeY5U6ntK

🟢Guild Discord Roles guild.xyz/cashmerelabs

🟢Zealy Quests zealy.io/c/cashmerelabs/invite/wuxilT9WBhp2KQKqXYoZw

🟢Testnet testnet.cashmere.exchange/ 🔴Layer3 Quests: soon

Mastering The Crypto PR Playbook | The Edge Podcast

Samantha Yap is the Founder and CEO of YAP Global.

In this episode of The Edge Podcast, we speak with one of leading experts on PR (public relations) specific to the the crypto industry. Samantha Yap is a former journalist who started the crypto PR firm YAP Global in 2016. She has worked with clients from teams such as Frax Finance, Gitcoin, ETHDenver, and The Ethereum Foundation.

We'll apply her insights and strategies to a variety of major crypto events (ie the Euler hack) to demonstrate how founders and teams can strategically approach PR to build trust and credibility in their brand, including in times of crisis.

🎙️ If you prefer a podcast player, subscribe and listen to The Edge Podcast here: podcasters.spotify.com/pod/show/edgepod

THIS IS NOT A RECOMMENDATION OR ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY PLATFORMS DISCUSSED.

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🙏 The Edge Podcast is produced by 4RC Labs. If you're a DeFi/Web3 builder, contact our team at: fourthrevolution.capital/

🙋‍♀️ Interested to sponsor episodes of The Edge? Fill this out: hl6pu9d99u5.typeform.com/to/E3NY5Mqn

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🌲 LINKTREE FOR THE EDGE PODCAST: linktr.ee/edge_pod

🔎 DISCOVER DEFI & WEB3 BLOG POSTS, PODCASTS, TUTORIALS: defidad.com/

✅ FOLLOW DEFI DAD ON LENS: lenster.xyz/u/defidad

✅ FOLLOW NOMATIC ON TWITTER: twitter.com/Nomaticcap

✅ FOLLOW 4RC ON LENS: lenster.xyz/u/4rcapital

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The Edge Podcast Sponsor Resources

⚖️ KYBERSWAP | DECENTRALIZED EXCHANGE AGGREGATOR AND AMM kyberswap.com/?&utm_source=KOL&utm_medium=post&utm_campaign=defidad&utm_content=overview

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⛩️ UTOPIA | PAYROLL AND EXPENSE MANAGEMENT FOR DAOS www.utopialabs.com/

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🔔 PUSH PROTOCOL | WEB3 COMMUNICATIONS push.org/

🌿 LENS | DECENTRALIZED SOCIAL GRAPH lens.xyz/

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Topics Covered

00:00 - Intro 07:00 - Background and what is PR 11:15 - Typical PR services in crypto 14:05 - PR in crypto vs elsewhere 18:00 - Social media comms 22:15 - Marketing vs comms vs PR 25:00 - Analyzing crisis comms for Euler hack 28:00 - Importance of repetition in PR 31:00 - Analyzing Sequoia's response to FTX debacle 33:45 - Why many VCs are bad at PR 39:00 - Common PR mistakes 42:45 - Avoiding drama 48:00 - PR insights for liquid staking teams 52:30 - Analyzing Balaji's nullM BTC bet 1:01:20 - Closing

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Guest Links

Samantha Yap on Twitter twitter.com/samanthawyap

YAP Global on Twitter twitter.com/YAPGlobalTeam

Learn about YAP Global yapglobal.com

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All opinions expressed by hosts and podcast guests are solely their own opinions and not necessarily those of Fourth Revolution Capital. Podcast guests and 4RC may have positions in the assets or other matters discussed in this podcast. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Do your own research.

Thank you @vibing.lens @christina.lens @opoptoe.lens @andreih.lens @nader.lens @punkess.lens @alexanderguy.lens @huugo.lens @lindseymills.lens for collecting my post and supporting Sarah and Sweetwater Coffee in Dillon, MT!

Sarah was delighted to see people wanted to support her 🤩—> story here lenster.xyz/posts/0x24-0x0829

As she is not web3 native I met up with her to hand her the cash from the collects revenue of her post. Here’s her reaction: