2023 is the year of economic recovery. Whether it is major brands or cities, while all flowers are competing, they are all rubbing their hands and trying to achieve the effect of "no one knows in the alleys, one becomes famous all over the world" through event marketing.

The so-called event marketing refers to a marketing method that rapidly increases the awareness, reputation, and influence of a company and its brand by intervening in major social activities or integrating effective resources to plan large-scale events, and promotes product sales. Simply put, event marketing is marketing that revolves around events, using them as a carrier to enhance a company's brand or increase sales.

A while ago, I heard from my colleague that Joker Xue's solo concert held in Quzhou from March 18 to 19, 2023, ignited the tourism market in Quzhou. The city received 107200 tourists from outside the city, 64800 overnight tourists, and realized a total tourism revenue of 124 million yuan in two days, driving the consumption of related industries to 690 million yuan. Among them, hotels and homestays in the city have received 32000 overnight tourists, with a cumulative room revenue of over 11 million yuan. The average room occupancy rate of hotels in the city is over 90%.

It can be seen that a successful event marketing not only improves reputation, but also generates considerable sales revenue. Unfortunately, many brand or city event marketing often becomes a self promotion in the misconception.

This year's Qingming Festival has come to an end, with no three-day break and only the day off on April 5th. In the end, the single day box office grossed 199 million yuan, ending with nearly 200 million yuan.

Perhaps it is because there is no consecutive three-day vacation, or perhaps there is a lack of some large players entering this year. The most intuitive feeling of the intelligence gentleman is that the existence of the Qingming Festival this year is not strong. However, it is not difficult to imagine that for most people, without the blessing of a long and short holiday, it is just an ordinary one day holiday.

However, this is also the first Qingming Festival after three years of the epidemic, especially during the same period last year, when most parts of the country were in the midst of the epidemic, with only 122 million yuan in revenue in three days. Therefore, this year's level of less than 200 million yuan can be considered an important manifestation of the recovery of the film market.

Traveling for elderly care has become a trendy option for the elderly.

On March 30th, in Puzhehei, Yunnan Province, a national 5A level scenic spot, Ms. Ru, born in the 1970s, was seeing off the first batch of residents in March who experienced living together while supporting the elderly. An aunt in her 80s was tightly holding Ms. Ru's hand and saying, "I will come again. I also want to go to Dali and Tengchong

Auntie murmured as she looked back at the simple little courtyard behind her. Living on a dark day, it made their group of white haired "peers" feel like they were a family.

During the Qingming Festival holiday, it's just enough to visit a nearby temple. Before leaving, she made an introduction on social media and found that the scenery of this temple is good. "As a short trip, it can be used as a tourist attraction and also to relax. Like Song Yu, countless young people search for temple guides on social media platforms, and in her circle of friends, many have already visited temples several times on weekends.