A few weeks ago, we unveiled the new Orb new logo in time for the sweet swag at @afk Berlin.

But why did we change this logo, and what does it mean?

We’re breaking down the pieces that make this logo, and the meaning behind each piece:

The Badge

Communities run on social currency, and as a social app we understand how important status can be.

This badge shape represents and recognizes a user's contribution to the orb ecosystem and community.

Profile badges are something we’ll be unveiling soon. Watch for more announcements on this 👀

The Circle

Orb is known to build with its creators and users at the center of the experience.

The Circle represents the user at the center for Orb, because that’s where our focus is for the app.

The Rounded Square

Like the town square or the college quad, the rounded Square represents Orb Clubs, a meeting place for all.

Building a consumer app, we acknowledge the diverse values users are bringing with them. This is why it’s important for us to offer our users their own space for their interests & connections.

The Gear

This one is for the builders and the users working together to make the slickest user experience in crypto.

The final shape of the logo is the open gear, representing the features not yet built. Early adopters still have the opportunity to shape what the app will look & feel like in the future.

We hope this thread sheds some light on the new logo, and that you’ll give Orb a try if you haven’t already.

We think it’s one of the easiest ways to tap into the @lensprotocol ecosystem and tap into the new creator economy.

🧑🎨

Back to South America 🇻🇪

After Brazil, Colombia, and Peru, it was time for Venezuela.

One of the issues when visiting Venezuela is not only safety but also how to get there. The country has been under sanctions for years, and very few airlines fly to Caracas, the capital. The only option for us to get here directly is with Turkish Airlines, but the journey is quite grueling. We flew from Istanbul for nearly 20 hours due to a layover in Havana.

Venezuela isn't a cheap destination, despite being in a prolonged economic crisis. Tourism isn't well-developed, and every tourist activity comes at a significant cost. Even though they have their official currency, the Venezuelan bolivar, due to inflation, everything is paid for in dollars, and credit cards are rarely used.

We spent our first day in Caracas, which we hardly even got to see because our van broke down after just 15 minutes of driving. Again, nothing unusual for such destinations; you simply have to consider it part of the experience. We made use of the stop-and-go moments every 5 minutes to snap a few photos by the roadside. Although we didn't get to walk around the city itself, we managed to get a glimpse of what awaits us: the vibrancy, colorfulness, and energy. Venezuela is one of the most diverse countries when it comes to natural beauty, flora, and fauna.

The only thing that went according to plan was going to dinner at a restaurant that offers a panoramic view of the entire city and can be reached by cable car (the ride takes about 20 minutes, and a round-trip ticket costs $10). The restaurant is world-class and, at first glance, you can't quite connect it to the country it's in. But as it usually goes, here too, the differences between the rich and the poor are enormous, and this place is clearly designed for a different class of people. A meal here costs a minimum of $30, which is what a Venezuelan police officer or teacher makes in a whole month...

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