Mastering The Crypto PR Playbook | The Edge Podcast

Samantha Yap is the Founder and CEO of YAP Global.

In this episode of The Edge Podcast, we speak with one of leading experts on PR (public relations) specific to the the crypto industry. Samantha Yap is a former journalist who started the crypto PR firm YAP Global in 2016. She has worked with clients from teams such as Frax Finance, Gitcoin, ETHDenver, and The Ethereum Foundation.

We'll apply her insights and strategies to a variety of major crypto events (ie the Euler hack) to demonstrate how founders and teams can strategically approach PR to build trust and credibility in their brand, including in times of crisis.

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THIS IS NOT A RECOMMENDATION OR ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY PLATFORMS DISCUSSED.

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Topics Covered

00:00 - Intro
07:00 - Background and what is PR
11:15 - Typical PR services in crypto
14:05 - PR in crypto vs elsewhere
18:00 - Social media comms
22:15 - Marketing vs comms vs PR
25:00 - Analyzing crisis comms for Euler hack
28:00 - Importance of repetition in PR
31:00 - Analyzing Sequoia's response to FTX debacle
33:45 - Why many VCs are bad at PR
39:00 - Common PR mistakes
42:45 - Avoiding drama
48:00 - PR insights for liquid staking teams
52:30 - Analyzing Balaji's nullM BTC bet
1:01:20 - Closing

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Guest Links

Samantha Yap on Twitter
twitter.com/samanthawyap

YAP Global on Twitter
twitter.com/YAPGlobalTeam

Learn about YAP Global
yapglobal.com

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All opinions expressed by hosts and podcast guests are solely their own opinions and not necessarily those of Fourth Revolution Capital. Podcast guests and 4RC may have positions in the assets or other matters discussed in this podcast. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Do your own research.

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