2. Build your minimum viable community: it can be 3 people, just start. No number is too small. It can be instagram dms, Whatsapp, Discord, Telegram, Zoom.. If someone dms you about your music, invite them into your world. Share the things that inspire you, and your process.. But importantly, invite them to share and connect with each other, that’s when it becomes a community, and not a broadcast channel. People live most of their lives in dms so lean into that, that way you don’t need to rely on the algorithm to reach the people that care the most.

To read the full piece head to @datatransmission

Over the next week I’ll be sharing my top 6 ideas that I have used as part of the SCENES project, if you have any questions or want to join the community chat then DM me x

None of these ideas are a magic button, and are not easy, but I believe the key is to focus on meaningful engagement and connections rather than broad, superficial reach. We need to accept that we need to seek out new platforms and revenue models that offer better support for creators. We all need to understand the lifecycle of platforms (enshittification) and adapt accordingly. Maintain flexibility and be ready to shift strategies as platforms evolve… or take it further and start thinking about your own platform! Where are you going to bring people? At the very least you need a call to action where people can support you in a more meaningful way, so speak up and say that otherwise what you are building won’t be sustainable long term unless you hit the algorithm jackpot.

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