“Our thoughts, feelings, processes, and unconscious beliefs have an energy that is hidden in the work. This unseen, unmeasurable force gives each piece its magnetism. A completed project is only made-up of our intention and our experiments around it. Remove intention and all that’s left is the ornamental shell. Though the artist may have a number of goals and motivations, there is only one intention. This is the grand gesture of the work.”

― Rick Rubin, The Creative Act: A Way of Being