Christina Beltramini: How Web3 Enables A New Era Of User-Generated Content

I'm so excited to reveal my first Podcast NFT drop, exclusive to the Lens ecosystem.

Format 24 hr open edition, 1 $WMATIC, 10% referral fee.

About the episode Mint Season 7 Episode 15 welcomes Christina Beltramini, Head of Growth and Chief Scheming Officer at Lens Protocol, to discuss the ever-growing world of web3 social. Throughout our discussion, we cover topics such as online identity, her article highlighting the next era of user-generated content, and Lens Protocol’s plan to empower a wider class of creators and curators. Christina also shares her aspirations for building a better internet, an overview of Lens’ developer ecosystem, and the lessons learned while working at TikTok that she’s applying while building the Lens ecosystem. Furthermore, we dive into the importance of content remixing, the latest developments in the Lens ecosystem, and how creators can monetize their work using Lens.

I hope you enjoy our conversation.

Time Stamps 00:00 – Intro 06:13 – Opportunities for Creators in Web3 to Address Web2’s Failures 09:28 – User Control Over Online Identity 15:13 – Empowering Fans for Monetization Through UGC 2.0 18:14 – Lens’ Plan to Empower a Wider Class of Curators 19:37 – Getting Started as a Curator on Lens 20:45 – Barriers to Entry for Web2 vs Web3 Native Creators 26:14 – Christina’s Aspirations for Lens and Web3 29:36 – Overview of Lens’ Developer Ecosystem 34:08 – Bringing Web3 Native Creators’ Audience to Lens 35:54 – Lessons from TikTok for Building a New Era of Social Media on Lens 37:18 – Content Remixes in Web3 40:25 – New Experiences and Interactions in the Lens Ecosystem 42:38 – Understanding Currencies’ Role in Growing a Creator’s Community and Monetizing Their Work 45:06 – Creating Content Worth Collecting 46:53 – Outro

Create together, earn together 🌿

Creators can now split revenue earned from Collects.

Share earnings with as many as 5 creators. With custom percentage splits.

Collects is among the most popular features on Lens.

We recently added the option to set limited quantities and/or time limits to collectible posts.

We’re excited to offer new ways for collectors to support creators, and for creators to monetize with Collects.

Learn how to implement the Multi recipient Fee Collect Module in our dev docs: docs.lens.xyz/docs/create-post-typed-data#multirecipientfeecollectmodule

Start using Splits today on @buttrfly.lens , @lenster.lens & @lenstube.lens - with more soon to come!