It has become the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
Kardashian’s particular bag was later revealed to be a collaboration between Balenciaga and Erewhon – an expensive organic grocery store in the US that has become a mecca for health freaks.
A Smythson bag with matching tissue paper tends to go for £40, while a set including eight different brands – spanning Gucci, Burberry and La Mer – starts from £114.
On resale sites such as eBay, empty paper carrier bags from luxury brands such as Chanel and Balmain can sell for as much as £65. Prices for a paper Hermes bag start at £45, while the box begins at £200.
The trend brings a whole new meaning to the term “designer bag”, with even Birkin-loving Kim Kardashian seen clutching one at Balenciaga’s show in Los Angeles this week.
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But the plethora of designer paper bags seen on the bus in the mornings often do not contain purchases from Chanel or Prada – but commuters’ packed lunches.
To the uninitiated, it may seem like lovers of high fashion are getting up earlier these days.
The paper shopping bags of high-end fashion labels have become on-trend items for everything from ferrying lunches to appearing in TikTok backgrounds.
