Aren@zoronoa·Jan 16

Friends:

The carnage of the past twelve months in crypto has been brutal for all of us. We’ve grinded through bankruptcies, lawsuits, layoffs, turnover, and a general malaise that comes with a bad hangover after a big party.

It’s been surreal at times, too.

In some respects, the industry was blown back to 2013 following its first credit crisis (survivors include decade-long operators like Coinbase, Kraken, and Circle). But we have never been operating further out on the cutting edge of tech than we are today. There’s lots of secure block space and scaled transaction processing, composable identity and DeFi applications, stablecoin proliferation, etc.; and Wall Street’s embrace is imminent, whether Jamie Dimon likes it or not.

I didn’t think Sam Bankman-Fried would be in jail by the time I wrote the 2024 Theses. But his swift comeuppance and lengthy prison sentence marked an important turning point for us all. If last year’s report was “It’s So Over,” this year’s report is “We’re So Back.”

We’re back to bitcoin dominance. Back to building parallel financial systems “just in case” national currencies inflate, or we lose access to banking or credit. Back to peer-to-peer applications and permissionless inventions vs. cultish centralized services. Back to a focus on an uncensorable internet in an era where free speech and open communications are far from guaranteed. (Elon bought us some time, but there are growing threats.)

2

That’s why I remain perma-bullish on this technology and this community.

There is reason for hope and optimism. A big part of succeeding in crypto is simply surviving from cycle to cycle. If you’re reading this, you’re one of the survivors, and I wrote this for you.

The usual disclaimers apply: this report is not investment advice, mistakes are likely in a compendium this long and rapidly written, and (this year, especially) you are prohibited from canceling me for (accurate material) political analysis that may be unpopular.

This is a free report that we’re making available early to subscribers. We’re still emerging from a bear market, so if you get value out of the Theses every year, I hope you’ll support our team: subscribe to Pro or Enterprise, test our API, and consider Protocol Services for your community.

Don’t make me put Barbara on this. Please support the builders at Messari.

Happy holidays! -Ryan Selkis (aka TBI)

0.1 Perspective

This was the industry five years ago. When in doubt, zoom out.

(Source: Messari Screener)

Crypto remains inevitable.

3

TABLE OF CONTENTS

0.1 Perspective 3

1 TOP 10 INVESTMENT TRENDS 7 FOR 2024

1.0  Investment Trends 8

1.1  BTC & Digital Gold 9

1.2  ETH & The World Computer(s) 12

1.3  The (Liquid) Field 13

1.4  The Resurgence of Private Crypto Markets? 16

1.5  IPOs and M&A 19

1.6  Policy Meta 20

1.7  Can Devs Do Something?! 21

1.8  AI & Crypto: Money for the Machines 22

1.9  Three New De’s: DePIN, DeSoc, DeSci 23

1.10 Messari Analyst Picks 25

2 TOP 10 PEOPLE TO WATCH IN 2024 31

2.0 Where Are They Now 32 2.1 Larry Fink (BlackRock) & 32

Cathie Wood (ARK Invest)
2.2 Jeremy Allaire & Dante Disparte (Circle) 33 2.3 Kristin Smith (The Blockchain Association 34

& Michael Carcaise (Fair Shake PAC)
2.4 Senator Elizabeth Warren (and her Minions) 34

2.5 Elon Musk (and his Stans) 2.6 Michael Sonnenshein &

Craig Salm (Grayscale) 2.7 Nic Carter & Matt Walsh (Castle Island Ventures)

2.8 Lucas Vogelsang (Centrifuge), Denelle Dixon (Stellar) & Christine Moy (Apollo)

3 TOP 10 PRODUCTS OF 2024 43

3.0 Killer Apps 44 3.1 USDT on Tron 46 3.2 BASE from Coinbase 47 3.3 Celestia 48 3.4 Firedancer 49 3.5 Farcaster 50 3.6 GBTC 51 3.7 Lido 52 3.8 CCIP 53 3.9 Blur, Blend, Blast 54 3.10 Project Guardian 55

4 TOP 10 CRYPTO MONIES OF 2024 57

4.0 Bitcoin & Other Digital Monies 58 4.1 Bitcoin is the Godzilla of Finance 58 4.2 Bitcoin Security Model & Assumption 61 4.3 Bitcoin Mining More Important 63

Than Ever
4.4 Private Transactions: Protocols, 63

Coins, or Pools?
4.5 The New TINA Trade: Stablecoins 66

2.9 Dan Romero (Farcaster) & 41 0x Racer (friend.tech)

2.10 The DeFi Gang(s) 41

37
38 4.6 USDT 67

4.7 USDC 68

39  4.8 Paxos, Binance & PayPal Dollars: 69 4.9 Crypto-Collateralized Stablecoins 70

40  4.10 CBDCs & Other Memecoins 71

4

5 TOP 10 CRYPTO POLICY TRENDS 74 FOR 2024

5.0  Trigger Warning 75

5.1  Politics is Downstream of Culture 76

5.2  How a Crypto Bill Becomes a Law 79

5.3  Congressional Sausage Making 81

5.4  The Relentless Hostility of 85

the Money Regulators

5.5  The Relentless Hostility of the Protectooors 88

5.6  The Courts Are Our Friends... Sometimes 91

5.7  Swinging the Senate 92

5.8  Stand with Crypto: Engagement 94

vs. Kowtowing

5.9  We Need to Set Higher Standards 95

5.10  MiCA & TFR: Europe’s “Leadership” 98

6 TOP 10 TRENDS IN CeFi 101

6.0  State of CeFi 102

6.1  What. A. Year. For. Coinbase. 103

6.2  Binance in (‘2)4 104

6.3  The “Other” Net CeFi Winners 106

6.4  The ETF Race(s) 108

6.5  DCG and the Fall of Rome? 109

6.6  Banking Choke Points 113

6.7  CME vs. Perps vs. dYdX 114

6.8  Compliance Tools - Tax and 115

AML Forensics

6.9  Compliance Tools - Diligence 116

6.10  Everyone Else in TradFi 118

7 TOP 10 TRENDS IN 119 LAYER-1 NETWORKS

7.0  Networks & Interoperability 120

7.1  Ethereal Network Dominance 121

7.2  Value Accrual and Security in 122

a Multichain World

7.3  Network Decentralization 123

7.4  The Evolution of Censorship Concerns 125

7.5  The Bull Case for Ethereum 126

7.6  Dank Rollups 128

7.7  The Modular Moment 130

7.8  Solana’s Resurgence + MOVE It or Lose It 132

7.9  FHE and ZK Trends 134

7.10  The Evolution of Bank Chains 136

8 TOP 10 TRENDS IN DeFi 138

8.0 DeFi is Back? 139 8.1 DEX Platform Updates 139 8.2 Trading Aggregators & Front-Ends 141 8.3 Payments! 143 8.4 On-Chain Perps 144 8.5 DeFi Lending 146 8.6 LSTs 148 8.7 Bridges & Messengers 151 8.8 Oracles 152 8.9 RWA Diversification 154 8.10 Stacks & BRC-20s 155

9 TOP 10 TRENDS IN 157 CONSUMER CRYPTO

9.0 Consumer Crypto 158 9.1 DeSoc 159 9.2 friend.tech 161 9.3 NFT Market Models 163 9.4 The March of the Penguins 164

& Ordinal Theory
9.5 Crypto Gaming & Digital Native Brands 166 9.6 Token Bound Bound Accounts 167 9.7 Co-Creation & UGX 168 9.8 Bet-To-Play Gaming & Information Markets 170 9.9 Network States 171 9.10 Techno Optimism 172

10 TOP 10 TRENDS IN 174 PEER-TO-PEER INFRASTRUCTURE

10.0 Crypto Usability Upgrades 173 10.1 Wallet-Centric Future: MPC Upgrades 175 10.2 Wallet-Centric Future: Smart 176

Contract Accounts
10.3 Wallet-Centric Future: Embedded 178

“Wallets-as-a-Service” vs. SuperApps
10.4 The Ledger Recover Debacle 180 10.5 DePIN Storage Wars 181 10.6 Decentralized Databases 183 10.7 Decentralized Wireless Networks 184 10.8 DePIN’s AI Machines 185 10.9 Select DAO Dysfunction 187 10.10 DAOs Are Worth the Headache 188

11 BONUS: RE-READ 190

11.1  Why You Must Write 191

11.2  No Idols 191

11.3  Must Read 191

11.4  Tips & Productivity Tricks 192

11.5  Life Advice 193

11.6  End (Disclaimers) 193

5

messari.io

6

CHAPTER 1

TOP 10 INVESTMENT TRENDS FOR 2024

1.0  Investment Trends 8

1.1  BTC & Digital Gold 9

1.2  ETH & The World Computer(s) 12

1.3  The (Liquid) Field 13

1.4  The Resurgence of Private Crypto Markets? 16

1.5  IPOs and M&A 19

1.6  Policy Meta 20

1.7  Can Devs Do Something?! 21

1.8  AI & Crypto: Money for the Machines 22

1.9  Three New De’s: DePIN, DeSoc, DeSci 23

1.10  Messari Analyst Picks 25

7

1.0 Investment Trends

Last December, I retired the term “Web3” on behalf of everyone in crypto.

It was a bullshitty, PR-speak moniker that ruined every interesting thing we were trying to build. NFT pfp collections were Web3, “DeFi 2.0” was Web3, Sam Bankman-Fried
was Web3. I wanted more crypto: personal wallets, transaction privacy, infrastructure advancements, DeFi, DePIN, and DeSoc primitives that didn’t rely entirely on ponzinomic schemes. Things like that.

This year did not disappoint.

Since murdering the term Web3 in cold blood, crypto’s market cap has nearly doubled. Our biggest fraudsters are either in jail or heading there soon. Great products with slick designs got shipped. And I’m even more excited about crypto’s prospects in 2024.

In short, the state of crypto is strong.

I recognize there are some newcomers reading this treatise, so I’ll remind you that this
is a 201-level course, not Baby’s First Bitcoin. I encourage you to play catch-up if you
can: Matt Levine’s masterful crypto explainer / takeover of Businessweek. This list of beginners’ resources. The excellent “Foundations of Blockchains” course for the technical. Otherwise, I assume prior knowledge, and if I’m curt, it’s because time is a factor.

这个开头的“投资趋势”部分是为那些想告诉你的朋友你阅读了整个报告的人准备的。我觉得没有必要从去年报告的前三个部分(“加密货币仍然是不可避免的”)的胜利开始,但我们在各个细分市场都有很好的顺风,并且有证据支持最近急需的看涨在黑暗的冬天之后。

我们将从 2024 年比特币的牛市开始。

8

1.1 BTC和数字黄金

“我们现在在哪里?2015 年 1 月。2018 年 12 月。即卖肾买更多的领土。

-我在 2022 年 12 月对比特币的看法。别客气。

虽然很难在短期内预测比特币的交易地点,但目前它在长期尺度上的吸引力几乎是无可争议的。

我们不知道美联储是否会进一步加息或踩刹车,扭转方向,认真开始量化宽松。我们不知道我们是否会面临由商业房地产推动的衰退,或者我们是否会在超现实的后疫情时期的货币和财政鞭打之后成功实现经济“软着陆”。我们不知道股票是会下跌还是下跌,也不知道比特币是否会被证明与科技股或黄金相关。

另一方面,比特币的长期论点是直截了当的。一切都在走向数字化。政府负债累累,挥霍无度,他们将继续印钞票,直到彻底失败。只有 2100 万个比特币可供投资者使用。市场上最强大的模因即将举行四年一度的营销活动,即 2024 年比特币减半。

有时你必须让事情变得简单!

为了保持同比一致,让我们重温一下我去年写的卖肾MVRV图。回想一下,这是将比特币的当前市场价值(MV)(价格已实现市场价值(RV)(价格**每个单位最后一次上链时的单位=RV)进行比较。

低于 1 的比率是金色的。超过 3 的比率始终标志着周期顶部。比特币在今年上涨 150% 后仍然是一个不错的“买入”吗?金达。

(来源: Coin Metrics)

9

也许我们不再处于深度价值领域,但考虑到现在我们支持的一些机构利好因素(ETF 批准、FASB 会计变更、新的主权买家等),投资者肯定不会对以 1.3 MVRV 的价格购买比特币抱有信心。见第 4.1 章)。

请记住,随着越来越多的比特币不可避免地被锁定在 ETF 产品中,MVRV 比率也会被人为地拉高,因为与纽约证券交易所和纳斯达克磁带相比,新买家不会像链上那样频繁地出现在链上。略高于 1 的 MVRV 正好低于历史中位数。

你知道什么更诱人,假设你对加密货币作为一种资产类别

比特币往往会引领复苏。我们最近看到了比特币主导地位的多年高点,但仍然没有接近我们在 2017 年和 2021 年牛市开始时达到的高水位。比特币的主导地位从87%下降到2017年的37%。它在盘整阶段回收了 70%,并在 2021 年升至 40,000 美元,然后在泡沫高峰期跌至 38%。我们刚刚点击了 54%。仍有整合空间。

(来源:Trading View)

老实说,很难看到另一场加密货币热潮的催化剂,而这种热潮不会从持续的比特币反弹开始。

DeFi面临持续的监管阻力,这将在短期内抑制增长。NFT 活动大多已经死亡。其他新兴行业(稳定币、游戏、去中心化的社交和基础设施等)更有可能缓慢而稳定地上涨,而不是急剧和突然上涨。

  • Aren@zoronoa·Jan 16

    The big money managers agree, too. Binance had some excellent research recently that showed “bitcoin” sentiment crushing “crypto” sentiment among asset allocators over the

    10

    summer (though perhaps that sentiment is shifting with ETHBTC’s underperformance). With momentum like this, my bet is that bitcoin dominance retakes 60% in an ETF-driven rally (leading the way up) OR severe macro stress (consolidating the way down).

    Even if I’m wrong, and we’ve already seen this cycle’s high-water mark for bitcoin dominance, I find it extremely unlikely that bitcoin prices decline nominally AND relatively. The highest EV play in the early stages of a crypto bull run has always been to bet on the king, and this cycle has been (and will continue to be) no different.

    I will reiterate what I said last year: I find Ethereum’s “ultrasound money” thesis to be wholly unconvincing. If such a meme had legs, then the liquidity scoreboard wouldn’t look like this, even after an ETH futures ETF was approved:

    We probably won’t see another 100x for bitcoin, but the asset could easily outperform other established asset classes once again in 2024. Eventual parity with gold would yield a price per BTC of over $ 600,000. And remember: gold has many of the same macro tailwinds, so that price isn’t necessarily a ceiling.

    If monetary crises get bad enough, no price will be too high: 1 BTC will be worth 1 BTC.

    [Required Reading: BTC Q3 Quarterly Report]

    11

    1.2 ETH & The World Computer(s)

    Ethereum’s successful “Merge” (Sep. 2022) and its completion of the “Shapella” upgrade (Apr. 2023) were some of the most technically impressive software upgrades of all time. The Merge also ushered in a new era for ETH as a net deflationary digital asset.

    I love Ethereum and everything it has spawned. Messari itself doesn’t exist without the cryptoasset ecosystem that Lord Vitalik built. But the long-term investment case for ETH looks more like Visa or JPMorgan than Google or Microsoft, or a commodity like gold or oil.

    ETH is straddled. BTC outperforms ETH as digital money thanks to institutional allocators’ interest in the digital gold “pure play” while broad availability of Ethereum substitutes (L0s, L1s, L2s) will likely lead to those substitutes’ outperformance as they sop up
    onchain volumes relative to the Ethereum main chain. I don’t see a scenario where ETH outperforms bitcoin AND its up-and-coming, higher-beta peers.

    That said, I would not bet against ETH, nominally speaking.

    It’s survived multiple technical challenges and market cycles. It’s (arguably) got better supply dynamics than bitcoin does today. I agree that any ETH bridged to other rollups is likely gone forever and “not coming back to hit the bid.”

    If anything, being bearish on ETH relative to the field is not an indictment of Ethereum, but rather a clear-eyed realization that ETH as an asset has been incredibly dominant so far, and has set the bar impossibly high to maintain over a 60% market share in its network token peer group. When I think of Ethereum vs. Solana, I think of Visa vs. Mastercard, not Google vs. Bing in terms of relative strength.

    Even if I give ETH maxis a fair shake, I must again point to the scoreboard and note that ETH is less of a bargain than BTC.

    (Source: Coin Metrics)

    12

    I’ll be talking more about the tech later on, but I know you aren’t sitting around the fireplace salivating for my take on proto-danksharding. You want the 70 IQ bull/bear recommendation, and betting on ETH is right in the middle of the bell curve. I’ll argue about this with the Bankless guys sometime soon, I’m sure.

    (Note: While I hate hedging, this strong opinion has weakened since I first drafted this section. With BTC now up ~150% and SOL up more than 6x year-to-date, we’re overdue for some mean reversion for ETH, which has been a stablecoin for too many months and lagged considerably.)

    [Required Reading: ETH Q3 Quarterly Report] 1.3 The (Liquid) Field

    BTC, ETH, and U.S. dollar-backed stablecoins represent 75% of the $ 1.6 trillion in total crypto market cap today. That won’t always be the case.

    I founded a company on the thesis that the other 25% of the crypto pie would grow 100x over the next decade and that investors would need sophisticated diligence tools to parse thousands of crypto assets, not just two. A 100x for “the field” from today’s market size would put the liquid crypto capital markets just north of the private capital markets ($ 20-25 trillion) and about 30% and 35% of the size of the global debt and equity capital markets, respectively.

    What’s more: if you believe (as I do) that blockchains are accounting innovations at their cores, then all assets will eventually be “crypto” assets that trade on public blockchains versus legacy clearing and settlement systems, whether they are “utility tokens” or “security tokens.” Over time, the Venn diagram of crypto versus TradFi looks more like a circle.

    There are pros to just sticking with a market cap weighted index of BTC and ETH, though.

    For one thing, it’s been a winning hand historically, and you (definitionally) captured
    75% of the market’s upside over the past ten years if you simply went to the 2014
    North American Bitcoin conference in Miami and bought whatever Vitalik was selling
    (the Ethereum ICO and bitcoin). Those blue-chip assets are now crypto’s best “hard” investments, in that you don’t run the risk of getting crushed by supply dilution over the course of time either. Many other top projects have gargantuan treasuries that get sold off by insiders over time. Their “market caps” could go up while their token prices stay flat or decline.

    (This is one reason we launched our token unlocks dashboard this quarter. We want people to understand where sell-side pressure could come from, as I find it unlikely that we’ll return to the “bullish unlocks” madness of 2021.)

    13

    (Source: Messari)

    Obviously not investment advice, but as a student of history, I know that:

    A. BTC and ETH may be today’s market leaders, but they are not permanently unassailable; and

    B. Of the 26,000 stocks traded since 1926, just 86 stocks were responsible for half of the appreciation in the U.S. markets.

    Very few stock market leaders from the ‘20s are still around today, and crypto will be no different. So what is a passive index enjoyoooor like me supposed to do?

    Not much to be honest. The current alternatives for crypto index products are not very
    14

    compelling, and I doubt that will change in 2024.

    A low-fee, auto-rebalancing index that factored in token supply overhang and market liquidity would be a killer investment vehicle. But to get index exposure today, your options are to either pay too much on the AUM (200-250 bps like Grayscale’s products), transaction fees (actively managed crypto funds), or the methodology (complex to get right, with significant regulatory and technical risk to execute onchain).

    The only “cheap” path for investing in crypto-assets #3 through #1,000 is to bet on yourself and your own investing prowess. I’ll give you one example.

    A back-of-napkin index play to run at home might be to monitor this liquidity list from Kaiko and rebalance it quarterly. If you buy the assets in green (liquidity rank > market cap rank), and sell the assets in red (market cap rank > liquidity rank), you would mostly mirror my personal long/short list so far this year out of the large-cap assets (again not investment advice, people).

    (Source: Kaiko)

    It would be nice to build an index fund around this methodology without running the
    risk of being sent to Gary’s gulags in the U.S. But for now, you can run these strategies manually by using tools like our asset screener to help select the critical filters and data transformations that help with portfolio balancing. (We’ll see if the “Kaiko trade” still looks attractive next quarter, and maybe we’ll do a follow-up report with Kaiko backtesting this strategy for our Pro subscribers.)

    [Required Reading: Messari Unlocks Report, Crypto Portfolio Management]

    15

    1.4 The Resurgence of Private Crypto Markets?

    I pissed off a bunch of crypto fund managers a few years ago when I wrote that their business models amounted to “losing alpha” on behalf of customers. I was right.

    (I’m not gloating, so much as reassuring myself that I made the right decision in passing up the most lucrative business model in the world when I could have been on that 2-and- 20 grind since 2017 without having to clear a BTC/ETH hurdle rate. GLORIOUS.)

    Many crypto investors are not only underperforming the market, but dead. Some liquid investors got caught up with bad levered positions (3AC), bad counterparties (Ikigai), or both (we cover DCG in Chapter 6). You already know all that. I don’t need to rehash last year’s crises.

    What’s on deck for 2024? The liquid crypto markets remain a jungle of technical and counterparty risks, high transaction fees, and ruthless competition. Next to that jungle is a veritable valley of death that is the private crypto venture markets.

    VC markets in general have been decimated by the Fed’s whiplash-inducing monetary policy of the past several years. Crypto infrastructure has been hit even harder by fraud and widespread regulatory crackdowns. New users and customers are sidelined from touching “long-tail” crypto until they get some much-needed legal clarity, while old users and customers cut spending and ride out the winter as best they can. That’s led to vicious demand destruction: service revenues go down, burn rates go up, budgets go down even more, and so on.

    To add insult to injury, AI is the hot new Chad of tech. We’re the Virgins. Again. (As I explain in Chapter 1.8, I think that’s a silly meme and false choice. AI and crypto pair well together.)

    Despite all this, I’m still pretty bullish for new crypto venture investors. The funds with a 2023 vintage will likely outperform the S&P in the medium- to long-term, and many may even have a fighting shot at outperforming the BTC/ETH benchmarks by virtue of this year’s anomalously low entry prices. The liquid markets have roared back to life, and there are some signs of a venture turnaround as well.

    Private VC funding (seed through Series D+) hit its highest levels since May with more than $ 500 million of announced deals (track them all in our fundraising screener):

    16

    Here’s a partial list of crypto funds I’m keeping an eye on this year:

    Multicoin: I had a three-part series written about their legendary 2021 performance. (It’s actually pretty good. One, Two, Three.) Though it’s unclear how their LPs managed the absolutely vicious 96% SOL drawdown in 2022. Even if Multicoin’s AUM rallies hard again this year, I’m not sure there have been many bigger rollercoasters for fund LPs.

    1confirmation: Nick Tomaino is one of the most intellectually honest crypto investors I’ve met. He wrote candidly about the benchmarking issues I addressed above, the need for better accountability in crypto investing, and was one of the few contrarians to call out the Sams. First SBF, then Altman. He’s walked the walk too, even sharing his fund’s DPI, a rarity in venture capital markets.

    There were a few “bullish at the bottom” investors whose tweets have aged well in hindsight. Framework (Vance), and Placeholder (Burniske) come to mind as two who posted specific calls AND are not simply up-only permabulls. (Even those bullish at the picotop will likely prove prescient long-term, though.)

    a16z and Paradigm might be offsides in terms of the marks on their private portfolios, depending on how much capital they deployed into the top of the market in 2021, but I don’t want to bet against Chris Dixon, Matt Huang, and their teams. I’m actually somewhat relieved they (may) be flat or temporarily underwater on certain vintages. That makes them excellent fighters for the industry in D.C., and their policy teams are A+.

    Syncracy Capital has beaten the crypto market since inception by quite a bit. Three former Messari analysts are on the team there, including co-founder Ryan Watkins. In full disclosure, I’m an LP and will shamelessly shill anyone who helped build Messari and continues to make me money after they leave. They are one of

    17

    the few new liquid funds I know of that is above the BTC/ETH benchmarks since inception.

    For day-to-day monitoring, I use Messari’s asset and fundraising screeners. Nearly every day, I join the thousands of crypto investors looking to keep tabs on what the “smart money” is up to. We’ve got alerts, custom views, and AI-powered reports that help spot signs of life as we emerge from hibernation. Our full-year state of crypto venture report will be out in January, but you can use the tools now to start keeping track. (We released them this quarter, ICYMI).

    New York’s premiere crypto

    conference is returning!

    Our immersive, annual conference will be held

    from September 30 - October 2, 2024

    Register today at

    our lowest rate of

    0