web3 social developer teams should start to become their own brand known for incubating new experiences.
It's hard to build a mega app (power in numbers law). But you can build a reputation as a team in delivering new novel unique experiences over and over again. Thats your moat.
@friendtech.lens rode stealcam's team brands success in creating a unique experience and translated that excitement to another one.
Reshifting how we think about social from an app --> team that keeps delivering new products of quality on an ongoing basis.
If you do that well either;
(a) one of your apps will stick and you might win the numbers game;
(b) you have built a sustainable business as a team consistently shipping apps and finding ways to capture value via these short lived viral applications
Great article by Packy who got me thinking about this: