Christina@christina·Aug 14

web3 social developer teams should start to become their own brand known for incubating new experiences.

It's hard to build a mega app (power in numbers law). But you can build a reputation as a team in delivering new novel unique experiences over and over again. Thats your moat.

@friendtech.lens rode stealcam's team brands success in creating a unique experience and translated that excitement to another one.

Reshifting how we think about social from an app --> team that keeps delivering new products of quality on an ongoing basis.

If you do that well either;

(a) one of your apps will stick and you might win the numbers game;

(b) you have built a sustainable business as a team consistently shipping apps and finding ways to capture value via these short lived viral applications

Great article by Packy who got me thinking about this:

www.notboring.co/p/small-applications-growing-protocols

  • Ryan Fox@ryanfox·Aug 14

    Packy's one of the best and you're spot on!

    The other part I'd add to this strategy is creating the educational flywheel. Once you've learned and built something then turn around and teach others how to do what you're doing. Then celebrate those doing it best.

    It's a playbook old as time and you can look to people like Martha Stewart and Jamie Oliver for easy examples. They will go on TV and write books and teach you everything they know about how to cook or decorate, etc. They are not gatekeeping this knowledge to monetize later. They teach as much as possible to earn status as authority figures on their topics. Then when they open a line of products or a new restaurant people assume the product is great by default because of their authority status. No one is thinking "no way, I know how to make my own Beef Wellington!" They think the opposite: "Jamie Oliver obviously makes great stuff, he's out there all the time showing us how he does it, his restaurant must be absolutely amazing."

    Turn your learnings into teachable moments for others, reap the rewards as an authority and enabler:

    • Build a thing
    • Teach others to build things
    • Celebrate the best things

    There are teams here on Lens in the beginning stages of this right now...

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    • When Lens official merchandise

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      • Wow Lens getting better everyday

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        • excellent article by Packy.
          regarding users, blockchains solve the cold start problem of many consumer facing apps by creating one big user base that every app and protocol can leverage. it started with incentives, e.g. Sushiswap <> Uniswap, Looksrare and Blur <> OpenSea.

          the big pool of users makes it easier to iterate or even abandon apps and start fresh. In the web2 world many apps were mere features that the big guys could implement rather easily, either by building them themselves or by acquiring the app or team. essentially this was the business model of many apps.
          now small apps and "features" make more sense.

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          • AlicΞ@punkess·Aug 14

            @ryanfox.lens @pedrovilela.lens

            a #lens app a day 🍏

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            • barz@barzon·Aug 14
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              • BiLee@spoverin·Aug 14

                yeqah friendtech

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                • Danjo@danjo·Aug 14

                  Love this.

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