friendly reminder: about 69% of revenue for web2 creators comes from brand collaborations.
atter 3 years of selling nfts b2b, i'm now refining my model with some of my favorite projects to cross-pollinate our audiences onchain, marking the next evolution of these experiments.
this is why we started blueprint by bello.
our thesis is that bringing brand collaborations onchain enhances audience engagement and revenue generation for creators, building on the success of web2 brand collaborations.
raising a $1 million incentive pool from onchain brands to support creators is the next step in refining this thesis.