There’s a Portuguese phrase you’ll be hearing a lot over the next few months: o jogo bonito. No one is sure who first coined the phrase ‘the beautiful game’ to refer to football, but in Brazil, host of the 2014 World Cup and a country where only the Catholic Church can rival the sport in popularity, football and beauty are a natural pair. For your average Brazilian connoisseur, football is not just an effort to put a ball into a net. It has, at its pinnacle, an aesthetic dimension – it is not just a game, but an art.