Web3 has a UX problem. The world has a UX problem. Because good design is more than words and pictures, it's a science. So we started a book club to explore good design and bad design and what separates them.

This Month's Book - The Design Of Everyday Things

Why this book?
Have you’ve ever wondered why your dishwasher won’t stop beeping? Or why your favourite website is so intuitive, yet Amazon is a clunky cesspit of UX?

Why do you walk into glass doors? Why do you love some of your technology, but can’t stand your new iPhone?

The answer is design.

Good design, and bad design.

And this is the book that explains the difference.

In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time.

At least that’s what we think.

Which is why our next book was first published in 1988.

It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be.

Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again.