I think the mainstream looks into crypto from markets perspective - however, the more the web3 infrastructure and use-cases are around non-financial applications, the mainstream media can rely less on the market sentiments.

For comparison the internet was build more first on infromation sharing (webpages) and connectivity (email) while blockchain narrative started from financial use-cases, Bitcoin as securing value transfers between peers, followed by DeFi (financial operating system on Ethereum).

Down the line as we can use blockchain for organising our relationships (social capital), organising more work (DAOs for example) and storing non-financial value (reputation) we will see less focus crypto as markets or finance. Similarly as today we see internet more of an universe.