Lens is a decentralized social NFT graph that allows for the creation and sharing of digital assets that can be owned and traded by users, and the creation of social networks and affiliate marketing structures built on top of this graph.

Web3 social networks and apps have the potential to drastically improve affiliate marketing by providing a more secure, transparent, and fair system. Capital efficiency and network effect resulting from blockchain ecosystems will quickly outpace traditional business structures.

Building a network of promoters who can scale in peer-to-peer fashion is a dynamic we have never seen before.

One of the key ways in which @lensprotocol affects social networks is by providing a new way for users to monetize their content and activities on these platforms.

Web2 social networks rely on advertising and data collection as their means of revenue and are also custodians of all funds through their centralized set-ups. In contrast, Lens gives users new ways to monetize digital relationships, activities, services, and products.

This can lead to new types of social loyalty and performance networks built around these digital assets, such as a competitive commerce environment.

Lens also affects social networks by providing a new way for users to establish their identity and reputation.

Traditional social networks rely on usernames, profiles, and other forms of identity verification to establish a user’s reputation. In contrast, Lens allows users to create and own unique digital assets that can be used to establish their identity and reputation.

This can lead to the creation of new types of identities where users can establish a track record of achievements through the ownership and trading of these assets, the volumes they perform, and which communities they belong to.

This also has the potential to affect affiliate marketing structures by providing a new way for users to earn rewards and commissions through their identities, achievements, and activities on these platforms.

Traditional affiliate marketing structures rely on users promoting products/services via links and referral codes. Lens allows users to create and sell unique digital assets that can be used to promote products/services and earn rewards and commissions via sales/resales.

This leads to new affiliate marketing dynamics, where an asset can pay out fractions of a dollar to 1m people. The relationships built around these digital assets, where users can earn rewards/commissions via their participation in the life of an asset have profound implications.

Especially extrapolated to web3 communities, or ‘DAOs’, these new economic possibilities profoundly change how the affiliate marketing industry works, and usher in a new paradigm: ‘the future of work’.
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