Ticketmaster bridges its way into Web3 - What are the benefits of NFT ticketing? Why are these such a big deal?

• Protection against ticket scalping and fraud
• Elimination of paper tickets
• Greater transparency in ticket sales and pricing
• Transferability and resale options
• Global accessibility and inclusivity
• Better royalty distribution for artists
• Act as collectibles and can have intrinsic value for people 
• Better understanding of customer as blockchain offers transparency of wallets and insights
• Better (Re-)Targeting of customers e.g. perks for best customers

What else?