Ugh I spent much of last year trying to help people understand this very point.

Audience = Consumers

Community = People mutually invested in each other (financially or otherwise)

Here’s one I wish everyone thoroughly understood:

[ NFT ownership enables network formation.
Tokens align network participants. ]

Every NFT has a list of owners, which can act as a user table for a network. Anyone can add value to that network, including the owners who are most-incentivized.