๐ Decline in Lens Protocol Activity: A Wake-Up Call ๐
Hello, everyone, dear members of Lens Protocol. Today, I want to discuss a topic that concerns us all: the recent decline in activity on Lens.
๐ Observed Data ๐
Over the past few months, I've noticed some concerning trends:
๐ Posts have decreased by 21.65%
๐ Comments have dropped by 12.87%
๐ Mirrors have fallen by 28.71%
(Compared to the previous 30 days)
These numbers are alarming for the platform and all of us who contribute to its ecosystem.
โ What's Happening? โ
I don't have all the answers, but I would like to start a conversation about some of the possible reasons behind this decline:
- Has the quality of the content changed?
- Are new platforms capturing the users' attention?
- Is having a waiting list affecting the activity of the network?
I remember @stani mentioning that social networks are a party, and we need to take care of the participants at the party. Are we getting bored with this party?
๐ฃ Call to Action ๐ฃ
This is a call to the community and the developers to discuss and address these concerns.
We are all here because we believe in the potential and vision of Lens Protocol. To keep this ecosystem alive, it's crucial that we tackle these issues head-on and collectively.
Hey Cristian!
Your question piqued my interest, so I decided to dive a bit deeper and create two additional charts:
๐๐ป One similar to yours, but segmented by profiles based on their number of followers.
๐๐ป The same chart but spanning the past 6 months.What are my takes from it? There is still not enough information to jump to any conclusions at all. When analyzing in a higher timeframe (6 months) we see that the 30d variation is basically irrelevant, and is probably correlated to outside events like the crypto market or even seasonal events.Surprisingly, even in the segmented analysis, it doesn't seem to be directly related to the recent bot purge, as we didn't observe a significant drop in the smaller follower segments.
However, what stands out is that the most active segment, accounting for about 50% of posting and mirroring activity, is the group with follower counts ranging from 20 to 200. This group seems to be the driving force behind the movements we observe on Lens. With this in mind, one of the questions that emerges is: What motivates these profiles to consistently use Lens?
In the context of the social media landscape, this segment isn't comprised of professional content creators but rather consumers or aspiring creators. Do they have sufficient motivation to spend money on Lens, or is there a potential audience they can target to transition into professional creators? These questions tailor to a missing piece in Lens IMO right now: sponsors.
Sponsors inject funds and products into the social media ecosystem. They support creators, who, in turn, introduce consumers to their products and enable the creation of free content.
So, 3 more questions come to mind:
๐๐ป Are our creators prepared to generate leads for sponsors professionally?
๐๐ป Are our consumers ready to become leads?
๐๐ป Is Lens ready to support this scale?The more I try to answer any of those questions, the more questions come to my mind ๐
So, I'll continue charting and analyzing to fuel this discussion.I did some Lens user segment analysis on my latest #LensForestDiaries post, if you find it interesting:
mirror.xyz/definn.eth/8eMNcIsqRmV1q3xoYlgIA_MytSAOSvEXTKIzLWWn7p826
