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Christina@christina·Mar 18

Good read on web2 social metrics inflation, rendering them more and more meaningless as an indicator of actual value.

Another reason why I hate using old metrics system as we build on-chain social.

Context shifting faster than ever, underscoring the need for more adaptive measurement systems in the new age of social.

www.washingtonpost.com/technology/2024/03/09/viral-view-counts-inflation/

"Then TikTok broke into the mainstream in 2020, lowering the bar even further for what counted as a “view.” While a view on Facebook counts after three seconds of watch time, a view on TikTok is simply an impression, meaning the video was served to a user for at least a fraction of a second on screen. According to the company, TikTok also counts each loop of the video as a view, allowing videos to rake in massive view counts."

"This has created an arms race among tech platforms to see which could inflate metrics the most."

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    @magnatokens·Mar 18
    Post by @lens/magnatokens
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      anabudah@anabudah·Mar 18

      People seek easier pleasure

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        Krushna@krsnaa·Mar 18

        Hey

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          akibs@xarxia·Mar 18

          great

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            GeeksGambit@geeksgambit·Mar 18

            This is fascinating; I had no idea there was a race to the bottom. I know @t2world claims proof of attention. I'd definitely rather have one meaningful interaction over a thousand surface level views.

            Any idea how they determine proven reads? I might have to do some digging because that's real value. 🤔

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              bobas@bobas·Mar 18

              The evolution of social metrics in Web2 is insightful. Transitioning to on-chain social underscores the need for adaptive measurement systems. TikTok's impact, with its view counting approach, highlights the inflation of metrics. It's a call for more meaningful indicators in the new social age.

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