Hey anon, we’re excited to drop 🌿Wagame $LENS cheat sheet 🤫👇 and with this occasion

we’ll give away 1 KoruDAO NFT ($285 on OS) - to enter #LMCC (paid collect 2,85 WMATIC)

You’ve probably seen countless speculations about “guaranteed” airdrop from Lens - we have come to the conclusion that most likely none of these speculations will end up to be true, our evidence points to something more nuanced than these.

Many assume @lensprotocol is just following the usual airdrop blueprint and will reward anyone who made a couple of posts and has a 2 digit follower count. This narrative has been pushed on tweetr by threadoors to farm engagement - read on to learn what our research revealed 👇

1️⃣ Lens target business model

2️⃣ Stani’s views on airdrops

3️⃣ Where Lens currently is as a project

Now let’s review each 🔎

1️⃣ Lens target business model

If you were at Lens 1st Twitter Spaces last yr you’d notice that the entire chat was about artists + music NFTs. @stani.lens keeps on posting about the same & even reached out to some rappers. He also hired ex-TikTok staff - app known for creative content

Use Lens advanced post search tool by @rickydata.lens and see how often Stani posts about this:

‘Music’ 👉46 posts

‘Rap’ 👉27 posts

..and so on

lenster.xyz/posts/0x0102cc-0x01a9

🧠 Conclusion: Lens is targeting indie creatives and wants them to be posting their content on Lens. You, random degen, is not their top priority as poster right now, sorry 🥲. You’re still wanted on Lens, but mainly as collector of their posts

Why target creatives?

Because artists can sell their art as NFTs on Lens and Lens can get a cut from these sales. This is a potential source of revenue that makes their business model sustainable over the long run

Also, if everyone starts buying & selling each others’ posts, it’ll make use of Lens’ key feature - you own your data and are free to monetise it. See the statements made in their Open Letter

Lens = social content marketplace

2️⃣ Stani’s views on airdrops

Stani is known as someone who doesn’t like to do airdrops. We think he means “standard” airdrops here that just reward every participant. But he clearly understands the pitfalls of just dropping a token to everyone who interacted with the platform.

🧠 Conclusion: content that adds value > random posts to game the system in the hopes of airdrop

Simply posting stuff on Lens that doesn’t generate any traction (non-viral content) and doesn’t add much value is unlikely to be determining factor imo

Still, Stani is Web3 native & understands that not rewarding early supporters is a lost game, especially for a project that requires social support. We may see some rewards for being early user, we just think that it’s unlikely the MAIN criteria

3️⃣ Where Lens currently is as a project

Based on the same Open Letter, Stani has big plans for Lens to challenge Web2 social media giants. If Lens is to take on TikTok & Twitter, it needs many more users than just Web3 natives. They need to reach ‘normies’

www.lens.xyz/letter

But right now there’s only 88k Lens handles with a post. Hard to say how many of these are Sybils. Compare this to Twitter and TikTok user base and global reach. We’re still early and normies aren’t here yet

dune.com/gm365/lens

🧠 Speculation: expect some creative way to incentivise normies to join Lens. $LENS content monetisation (social mining?). Vampire airdrop targeting top creators on YouTube, TikTok etc? Wouldn’t that be crazy & generate big mainstream buzz?

So what MIGHT happen, based on the above?

🌿 If there’s airdrop, simply minting Lens handle and sitting on it won’t do. This is not ENS

🌿 Creators that managed to generate a following and sales via collects (+those that collected their NFTs) might stand higher chance of rewards

🌿 Buildors (Lenster, Orb, Lenstube etc) might also get allocation just like we have seen with Arbitrum and Optimism Stack. It could be up to the projects then how to use this allocation - some might choose to reward past users, some might choose to do incentives

Other things that Lens might consider in future:

🌿 Introduce monetisation where the more engagement your post gets (via paid collects for example), the more $LENS you get. Similar to liquidity mining but on a social media app. Social mining? Think monetisation on YouTube

Other things that Lens might consider in future:

🌿 As mentioned above - vampire airdrop to creatives with a following on current Web2 social media. They would then have to shift to Web3 if they want to claim their tokens. Would be a big onboarding event for their followers too

Gaming the criteria will be almost impossible, abuse is avoided thanks to @sismo zkdrop - to get an idea how it could look like, check out Sismo Ethereum Influencer ZK-badge:

app.sismo.io/twitter-ethereum-influencers

🌿 Being early supporter might still play a role.

But quality posts > quantity, plus focusing on what Lens team is focusing on atm (supporting creatives by collecting their paid posts) might be a better alpha play. So create good paid content or collect it from others

What action to take if you have no coding skills and aren’t a creative talent?

🌿 be consistent: try to switch to Lens protocol as your preferred social media platform, interact with other active users daily

Stay tuned, we will drop more opportunities for our subscribers to actively interact on Lens protocol in a fun way - promised!

@punkess.lens has got you covered with the most extensive resource on how to get started on Lens:

lenster.xyz/posts/0x0f85-0x1452

🌿 become a collector: most paid collects are fairly cheap <10 WMATIC, a good start is to collect this post! Don’t miss this opportunity, we’ll give away our KoruDAO NFT to 1 lucky collector! #LMMC this post to enter the fair raffle via @lensdropxyz.lens 👇

@korudao.lens is the first DAO owned Lens account, the 282 KoruDAO NFT holders are able to post on Lens protocol from a 10k subs account. The projects was started by the OG’s from @gelato.lens and is currently in the process of finding a consensus between DAO members (=NFT holders) to provide the most value to the DAO over short time goals from individual members. An interesting experiment to say the least and hence the NFTs floorprice on OS is currently at $285.

opensea.io/collection/korudao

Below a few more posts you could consider to collect:

Support @lenstaxyz.lens
lenster.xyz/posts/0x019086-0x83
Support @rickydata.lens
lenster.xyz/posts/0x0102cc-0x01ac
Possible 2in1? @zerion.lens
lenster.xyz/posts/0xad5d-0x4c

Post by @wagame.lens