My main advice to any Lens builders and integration partners is to make instructional video content that answers these 3 questions:

1 - what is your product and why did you build it? 2 - who is your product for (which types of users, a specific genre, creators/curators/collectors)? 3- how does one use your product/get onboarded to it?

there is a HUGE SUPPLY of new products and things to do in the lens ecosystem, and a TON OF DEMAND and interest to try them, but there is a gap: users don't know what exists! and even if they do, they may not know how or why to use these tools!

If you have educational video content about your product or project, tell us!! 👇