Every NFT creator or project should use @bellosights.lens (bello.lol) to do the following:
understand who your collectors are who also hold lens profiles
export the list and go follow them on Lens!
Establishing a direct social connection between creators and collectors is important for building community and relationships.
A lot of collectors are just "0x...." some have an ENS fewer have an ENS linked with their twitter
In short, many creators don't really know who their collectors are or how to communicate with them. Following your collectors on Lens can help you learn more about them and get in touch - via DMs or tagging in posts