SO awesome to see creators promoting their drops and paid moments on Lens, this is a fantastic use of your social graph

BUT remember - if the only time we're hearing from you on Lens is when you are asking followers to consider buying something, you're limiting your potential reach

AS a basic rule of thumb, for every "please buy/collect this" post you should have at least 4 others that are quality posts about you, your project, and things going on you want your followers to hear about

Lens is best used when you TELL THE STORY of your project BEFORE/DURING/AFTER the actual drop takes place

Like all stories, there's a beginning, middle, and end! Don't just jump to the conclusion, tell me why I should care!

An example: i'm releasing a paid collect for a song on Lens/link to NFT drop off Lens in 1 week i post about the project, why im doing it, who's involved i post clips of the song, studio recording footage, pics and BTS content i share the artwork as a 24 hr open edition i whitelist my most engaged fans from all these posts to pre-mint the actual song THEN i do the drop/paid collect of the full song

read sesame street GIF by PBS KIDS