Building a Human-Centered Web3 w/Paris Rouzati | S3 E14

On this episode of Rehash we sat down with Paris Rouzati, a web3 investor and advisor. Paris is heavily involved with marketing for Aave and Lens, where she organizes Raaves and leads the creation of Lens and Aave swag.

Paris shares her web3 journey and gives listeners some insight into her investment thesis (or lack thereof) and calls out some amazing projects in the space.

We discuss marketing, paid marketing, growth strategies, and how marketing for a web3 native audience is quite different from web2. Paris gives us the inside scoop on how Lens and Aave go about creating swag that people actually love wearing, and throwing parties that everyone wants to attend. She shares how intentional the Aave and Lens teams are about community building and outreach, always maintaining a mindset of human-first-marketing-second, and of course, keeping it fun.

We also analyze the consumer and developer sides of web3 and discuss the importance of human-centered design. We talk about Lens, Farcaster and web3 social as a whole, as well the impacts of social media on mental health. Paris emphasizes the importance of maintaining a healthy mindset, sharing her tips for combating burnout - logging off, sharing how you’re feeling, and enjoying life outside of crypto.

🔗 FOLLOW US
Rehash: twitter.com/rehashweb3
Diana: twitter.com/ddwchen
Paris: twitter.com/parisrouz
Aave: twitter.com/AaveAave

⌛ TIMESTAMPS
0:00 Intro
0:34 Sponsors!
4:09 Welcome Paris!
5:23 Paris’s background
7:55 Paris’s web3 journey
10:51 Cabbage NFTs
11:35 Standout NFT projects
13:45 Paid marketing in web3
15:26 Web3-native growth strategies
18:08 Aave and Lens swag
22:32 Raaves
27:48 Consumer side vs. development side of web3
33:14 Not all projects are meant for the masses
36:35 Web3 social & onboarding the masses
40:35 Web3 social and mental health
42:27 Paris’s investment thesis
44:29 Human-centered design
46:47 How Paris helps her founders
50:54 Maintaining a healthy mindset
54:26 Fun questions!

🤝 SPONSORS
Lens Protocol: lens.xyz
Avenue: avenue.place
Govrn: govrn.app

DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.