🚀 SocialFi is Here—Are You Paying Attention? 🌐

We just launched a deep dive into the next evolution of the creator economy: SocialFi... a $242bn opportunity.

Here's why it matters:🧵👇

Full article here: <re7research.substack.com/p/socialfi-are-you-paying-attention>

1/ Creator Empowerment: Decentralised platforms are growing. In Web3, creators become the platform, owning their communities and revenue streams.

2/ “By providing a permissionless modular design, Lens content creators and developers are fully empowered to innovate. Social experiences can be tailored to theoretically unlimited ways, tapping into ready-made social graphs where desired.” - @stani [Founder @lens & @aave ]

3/ Social Media 4.0: Blockchains are transforming value ownership online, as they are value transfer systems. Blockchains offers a means for creators and fans to interact in ways not possible by legacy digital platforms

4/ Attention = Currency: In Web3, attention isn’t just valuable—it’s financialised. Creators can now monetise their communities and create new revenue streams, in other words Tokenised engagement .

5/* “*Launching DEGEN allowed users from the Degen channel and beyond to seamlessly monetize their Farcaster reputation and engagement. Now, DEGEN offers all Farcaster users the opportunity to earn tips for posting high-quality content, providing a frictionless way to monetise their contributions and enhance engagement across the platform.” - Jacek [Founder of Degen]

6/ The Why Now: SocialFi is growing… and fast —4.5x growth in 7 months in MAU. Web3 social is currently a $2bn industry and set to eat in the creator economy; we estimate it will be a $242bn industry by 2030.

7/ The Future is SocialFi: With that, building upon our beginnings as DeFi infrastructure investors and operators, we are excited to announce Re7’s expansion into SocialFi as the new frontier - we are hiring! <apply.workable.com/re7-capital/j/1522714B4F/>

8/8 Special thank you to the @lens , @orb , Degen, ProxyStudios, <Primitives.xyz> and <time.fun> teams for the review and feedback.