Creating a profile on Lens Protocol generates a composable non-fungible token (NFT) that stores content, comments, likes, and reposts, and is associated with a wallet address. The NFTs created can be traded and collected, and content creators can control who can obtain their publications. Additionally, creators can monetize their social media by requiring payment for certain content and setting up subscriptions. Because Lens Protocol is on the Polygon blockchain, applications can be deployed to any chain.