I think success is in the eye of the beholder:

They were disruptive which is something few consumer crypto companies can say (without it being marketing talk)

However the concept wasn’t knew and people that have been in the space for a while knew the risks with the social token bonding curve model.

I think much more important than the fact that they generated millions in fews in a couple weeks (how could this look like at scale?!)

It’s much more a sign for what’s to come. Mobile, web2 UX, new (financial) value unlock + targeted social graphs seem to be the mental models that will shaped a new generation of web3 adoption imo

Fried tech - lol. I still think it was a success. Didn’t last forever but it was fun for a few weeks/months.

Not many apps like that were able to bring so many users and retain them for like 3 months.

There was some real activity. It eventually flopped but I feel like it was obvious for everyone. And even as a smol creator you could earn few $$ and make new frens lol. So positive experience for me.

i think it was a great experiment and a good contribution to the web3 social space at the right time. Also was financially viable for the team/investors.

On a more general note I think that the ephemerality of apps will be more of a thing in the future. under that lens it'll be increasingly regarded as success even though the app had a short lifespan.

This being said i haven't gotten much value from actually using the app on my end.

I feel its a good canary in the coal mine for web3 social. I would argue as a social app they where actually really successful and it worked well for them because they could piggy back on an existing social graph (every wallet sits on a graph (chain)). Which I think is a testament for the web3 social thesis, that you can launch successful projects and gain massive traction without the necessity to build an entire social graph yourself. I would also argue in terms of profit, it must have played out well for them. But then again I would also argue they are a canary in the coal mine because they hint at the reality that is just releasing a social app. Banking on a new mechanic / feature / content type can be an initial driver but its hard to sustain. I mean look at BeReal. I would be curious to see numbers from Amo. But they proofed you can really launch a new social app and be profitable, so my hunch is this hints at a larger future where we move a lot more from frontend to frontend because its the talk of town, or our communities are right there for now, but in terms of builders, this means its becoming actually it stays extremely challening to keep people with your front-end.

TLDR: Successful Demonstration of Web3 Social that shows the challenges of Social dApps face these days.