Over the past two years every major fashion brand has done a digital fashion drop, from Gucci’s NFTs to Balenciaga’s foray into Fortnite. Yet, in spite of this “mainstream adoption,” many consumers and creators disregard digital clothes, perceiving them as counter to the values of their traditional counterparts. With her new digital fashion platform DRAUP, Daniella Loftus is endeavoring to change these conceptions. Proving that despite digital fashion’s scalable, automated and accessible nature it can still possess the craft and covetable nature of its physical counterparts. With a steadfast mission to optimize the value of digital fashion for both consumers and creators, Loftus shares exclusive insights on key industry terminologies, the future of this burgeoning industry, and its impact on widespread adoption-- from the consumer to the creator.
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Supported and Distributed by Melissa Henderson
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Discover how Daniella Loftus and DRAUP are transforming the digital fashion landscape, challenging conventional notions and unlocking the craft and desirability of virtual clothing. Gain exclusive insights on industry terminologies, future trends, and the influence of digital fashion on consumers and creators. Listen to the podcast and delve into the fusion of technology and fashion that promises a new era of self-expression and creativity.
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