The brand becomes the platform

An artist collaborates with the brand to create a garment, while the community contributes by adding context and final touches to the piece. This co-creation process ensures that the garment reflects collective creativity

Once completed, the garment is purchased by both the community and a broader audience, with the artist and brand earning from its sale

Later, when the garment is sold on the secondary market, the seller (often a community member), the artist, and the brand all share in the profits

This model values and rewards each party's contributions, creating a genuine co-creation ecosystem enabled by technology

Fashion’a future ( imo ) - currently taking shape🌹

We've been conditioned to believe that fashion is about the most recent runway trends, the most sought-after designer labels, or the shifting of popular styles. But aren't we missing something bigger?

Today’s piece serves as both a reflection and an argument supporting my belief that “Everything is fashion”

By the end of it, I hope you will realize that:

Fashion isn’t just about fabrics and colors. It is an interplay of individual expression, societal reflections, and cultural evolution. It’s about choice and voice. It is the song you unconsciously hum, the art you find appealing, the environments you create, or the digital personal you curate. Every little piece of you, when knitted together, creates a grand tapestry of identity and statement; it creates fashion

🔗 Link Below! Enjoy!🌹

app.t2.world/article/cm3mpl78550203922mcdwobxi9y